Ashampoo Anti-Virus! 2020

[roger_m]

Yes, it’s a copy of Emsisoft. It make no sense for me. It’s s no brainer for me to use Emsisoft if you ask me.

If you can get a cheap license for Ashampoo, then that would be a good reason to use it. But otherwise, Emsisoft would be the better option.

 

[thrillskr]

I think the work mr @Fabian Wosar is doing at Emsisoft is worth to pay a little extra. I can’t imagine ashampoo support have skilled people like Emsisoft have. Also privacy policy can be different , something to keep in mind

Btw ashampoo make some decent software also

 

[lThinkFreel]

Ashampoo Anti-Virus 2020 is a rebranded version of Emsisoft Anti-Malware Home. Both products share the same protection technology (dual engine, behavior blocker, etc.) but online features like the Emsisoft Cloud Console for remote management are only available on the Emsisoft brand. Ashampoo Anti-Virus also uses its own licensing component which does not rely on Emsisoft user accounts.

Thanks for the Answer, appricated it. So the protection at the end is the same? One Last question. Does ashampoo get protection module updates too? Because the old ashampoo version stopped updating after abit of time for example it would not work on win10 or is heavy buggy. They changed the license system from 1 year licenses to yearly automatic payments. That means they get new modules longer than the Last version, or?

 

[Andrew3000]

Ashampoo Anti-Virus 2020 is a rebranded version of Emsisoft Anti-Malware Home. Both products share the same protection technology (dual engine, behavior blocker, etc.) but online features like the Emsisoft Cloud Console for remote management are only available on the Emsisoft brand. Ashampoo Anti-Virus also uses its own licensing component which does not rely on Emsisoft user accounts.

It's included the Anti Malware Network in Ashampoo Anti Virus?

 

[Aleeyen]

As it happens quite often we may soon see a 6 months giveaway of Ashampoo AV.

 

[lThinkFreel]

It's included the Anti Malware Network in Ashampoo Anti Virus?

Just installed it. Seems like it uses the network too because there are options to allow good, block bad programms from the network.

 

[Andrew3000]

Just installed it. Seems like it uses the network too because there are options to allow good, block bad programms from the network.

So it's a full re-branded Emsisoft product. Better to stay with Emsisoft. They have a great, rapid and reliable support.

 

[lThinkFreel]

So it's a full re-branded Emsisoft product. Better to stay with Emsisoft. They have a great, rapid and reliable support.

Im alrdy back to win defender + voodooshield. Got fps drops with Ashampoo while gaming. Well, i should just not look to a third party av when wd is working perfectly for me..

 

[Emsisoft]

So the protection at the end is the same? One Last question. Does ashampoo get protection module updates too? Because the old ashampoo version stopped updating after abit of time for example it would not work on Windows 10 or is heavy buggy. They changed the license system from 1 year licenses to yearly automatic payments. That means they get new modules longer than the Last version, or?

All protection features of the main product are the same. However, the additional surf-protection browser extensions are currently not included in Ashampoo.
Technically both products share the same codebase but due to the customizations and extra testing procedures, Ashampoo releases may be 1-3 months behind Emsisoft Anti-Malware's 'Stable' update feed. Signatures are the same at all times though.
The software will be supported and provided with updates for as long as our partnership with Ashampoo is up and maintenance is requested by them.

 

[LDogg]

I don't understand why Ashampoo have made an AV with the help of Emsisoft as it's backbone. Honestly doesn't make any logical sense.

~LDogg

 

[Nightwalker]

I don't understand why Ashampoo have made an AV with the help of Emsisoft as it's backbone. Honestly doesn't make any logical sense.

~LDogg

Why it doesnt make logical sense? There are many vendors that do the full rebrand (like VIPRE).

 

[Divine_Barakah]

I don't understand why Ashampoo have made an AV with the help of Emsisoft as it's backbone. Honestly doesn't make any logical sense.

~LDogg

Good point, indeed. What if Ashampoo licences Avira engine and develop their own behavioural detection technology? Anyway, Emsisoft is a great product and Ashampoo has a very big user base ( I guess), so both companies will benefits from this partnership.

 

[Divine_Barakah]

Why it doesnt make logical sense? There are many vendors that do the full rebrand (like VIPRE).

Vipre is a rebrand of? Bitdefender? Honestly, I am surprised to know that Vipre is a rebrand.

 

[Nightwalker]

Good point, indeed. What if Ashampoo licences Avira engine and develop their own behavioural detection technology? Anyway, Emsisoft is a great product and Ashampoo has a very big user base ( I guess), so both companies will benefits from this partnership.

Costs, lack of resources and expertise; to develop in-house technologies is a very hard and expensive job.

Thats why Bitdefender offers this kind of service:

Bundle or Pre-install Antimalware Solutions | Bitdefender Enterprise

Add Bitdefender's top-rated antimalware solutions to your existing cybersecurity products or services, using our bundling or pre-installation facilities.

www.bitdefender.com

Edit:

Vipre is a rebrand of? Bitdefender? Honestly, I am surprised to know that Vipre is a rebrand.

Yes, it is a full rebrand of Bitdefender.

 

[Nightwalker]

Why Ashampoo has made this partnership with Emsisoft?

I will quote Bitdefender marketing with the reasons:

• Increase sales from existing customer by offering its own branded security solution.
• Generate more revenue compared to reselling a product.
• Expand its company brand presence.
• Bundle its solution with other products to increase average selling price.
• Tap into new markets with security products.

 

[LDogg]

Why it doesnt make logical sense? There are many vendors that do the full rebrand (like VIPRE).

It's like an entrepreneur stealing an idea from someone else, making the idea come reality and then shipping it out as a product.

~LDogg

 

[Nightwalker]

It's like an entrepreneur stealing an idea from someone else, making the idea come reality and then shipping it out as a product.

~LDogg

Not trying to being disrespectful but this is a very naive and simple way of thinking, there are many vendors that do this kind of technological partnership, be it with a full rebrand (like VIPRE) or with a SDK (like F-Secure/Emsisoft/Zone Alarm/G-Data).

 

[LDogg]

Not trying to being disrespectful but this is a very naive and simple way of thinking, there are many vendors that do this kind of technological partnership, be it with a full rebrand (like VIPRE) or with a SDK (like F-Secure/Emsisoft/Zone Alarm/G-Data).

No disrespect at all my friend, I just find this approach to be illogical. It's a like pair a sneakers, you can get knockoffs of a product but can never be close to the real thing.

~LDogg

 

[Nightwalker]

No disrespect at all my friend, I just find this approach to be illogical. It's a like pair a sneakers, you can get knockoffs of a product but can never be close to the real thing.

~LDogg

Take a look here, Bitdefender marketing team explains the advantagens much better than me:

Bundle or Pre-install Antimalware Solutions | Bitdefender Enterprise

Add Bitdefender's top-rated antimalware solutions to your existing cybersecurity products or services, using our bundling or pre-installation facilities.

www.bitdefender.com

 

[Emsisoft]

Please keep in mind that 'technology' and 'branding/sales' are two very different things. Each software vendor has their own market positioning and a very unique target audience for their products. From that perspective it indeed makes sense for vendors to maintain partnerships with other vendors on the technology part and separately market their products through their own brands.

Development and ongoing maintenance of antivirus software is time expensive so it clearly pays off to consolidate works to just one specialized development team that can create a number of different brands with relatively little effort. Pretty much all antivirus vendors offer rebranded/whitelabeled solutions, be it for special distribution channels (e.g. supermarkets, etc. that run their own home brands) or telecoms that require further customization to integrate licensing with their own billing systems.