- Jan 24, 2011
Avira has stirred up some controversy among users after deciding to display ads for a third-party registry cleaner within the free version of its antivirus product.
Avira AntiVir Personal, the free solution offered by the German security vendor, is one of the most popular anti-malware products on the market today and has over 100 million users.
It seems that Avira recently partnered up with Uniblue, the owners of ProcessLibrary.com, a database of information about Windows processes, and creators of several software products.
The partnership between the two companies requires Avira to display ads for Uniblue RegistryBooster within AntiVir Personal.
These ads have taken users by surprise and have even upset the more knowledgeable ones as Uniblue RegistryBooster doesn't have a good reputation in the security community.
In fact, some security enthusiasts consider the product to be scareware, not necessarily due to its functionality, but because of the aggressive advertising tactics employed by Uniblue.