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<blockquote data-quote="Lenny_Fox" data-source="post: 913369" data-attributes="member: 82776"><p><strong><span style="font-size: 15px">What is ad pacing?</span></strong></p><p></p><p>In digital marketing the automatic balancing of impressions for advertisements so that the campaign hits a desired metric over the course of its lifetime.</p><p></p><p>Usually there are several ad pacing options, like spread evenly over time or maximize within time slots (e.g. during business hours or in the early evening). Ad pacing is the digital advertising equivalent of fatting up goose for paté. Digest as much as possible without suffocating.</p></blockquote><p></p>
[QUOTE="Lenny_Fox, post: 913369, member: 82776"] [B][SIZE=4]What is ad pacing?[/SIZE][/B] In digital marketing the automatic balancing of impressions for advertisements so that the campaign hits a desired metric over the course of its lifetime. Usually there are several ad pacing options, like spread evenly over time or maximize within time slots (e.g. during business hours or in the early evening). Ad pacing is the digital advertising equivalent of fatting up goose for paté. Digest as much as possible without suffocating. [/QUOTE]
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