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Many vendors are fudging terms when trying to sell their artificial intelligence security systems. Here's what you need to know when you buy.
At any recent security conference lately, you probably have heard hundreds of vendors repeating the words "We have the best artificial intelligence (AI) and machine learning." If you happened to be in one of those conversations and asked "What does that mean?," you probably got a blank stare. Many security consumers are frustrated when marketing pitches don't clearly articulate what AI does in a product to help protect an environment better.
There are several dilemmas facing security companies that keep them from being more up-front about how they use AI and machine learning. For some, the concepts are a marketing statement only, and what they call AI and machine learning is actually pattern matching. Also, machine learning relies on a tremendous volume of data to be effective, and there are very few vendors that possess enough of it to be successful in its implementation.
To avoid a wasted investment in this technology, it's essential to understand the basics of what AI and machine learning provide in security tools. My goal is for you to be equipped to ask the right questions when a vendor proclaims "We have the best AI!"