New Update F-Secure’s “Playful” Animated Logo appears to “Scan and Protect”

[upnorth]

Nomad Studio has rebranded Finnish cyber security company F-Secure, with a new logo that appears to be “scanning and protecting” when animated.

F-Secure chose to work with Nomad for its rebrand because the studio had no experience with cyber security, meaning it could start with “a blank sheet of paper rather than a preconceived idea”, says Nomad creative director Ash Watkins. He believes that “personality and emotion” is often absent from the cyber security sector, which is what Nomad sought to implement into F-Secure’s new identity. The company’s previous logo was the letter F in the form of a shield. While Nomad felt that this was “a bit outdated” for the modern company, Watkins says the team decided that the F should still play a central role in the logo.

Keeping it intentionally simple, Nomad opted to use a quarter circle and right-angle shape that create an F when static but look as if they are “scanning and protecting when in motion”, according to Watkins. He says that the animation of this “functional”, yet “playful” logo indicates when a device is secure or when a scan is taking place.

F-Secure’s “playful” animated logo appears to “scan and protect”

Featuring bespoke illustrations by Chester Holme, Nomad’s “functional” yet “playful” identity for F-Secure seeks to add warmth to the cyber security sector.

www.designweek.co.uk

 

[ForgottenSeer 98186]

The original F-Secure logo is a classic and, stylistically, it is much better.

 

[M4RT1NE2]

I like the new logo.

 

[simmerskool]

my win10 v19.0 systray icon (white F on blue background) sits there like a lump ie not animated?? does user have to dig deep to throw a switch?? Right clicking the systay icon to show options does not include animate.