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The difference between Intel and AMD's current high-end desktop strategies

June 10, 2018, 6:22 AM

Why it matters: Knowing full well that AMD would be showing a 32-core Threadripper CPU during Computex 2018, Intel created a diversion to steal some of AMD’s thunder a day early, showing unreal Cinebench numbers from a suspecting 28-core 5GHz CPU that is not a real product.

After a busy week at Computex 2018, looking back we can say there weren’t many big announcements at the show but perhaps one of the most exciting reveals was the upcoming 32-core, 64-thread Threadripper 2nd-gen CPU that is scheduled for release in just a few months.

But the day before AMD’s press event in Taipei, Intel came out on stage and showcased a suspicious 28-core CPU running at 5 GHz on all cores, which sent the internet into a flurry. It seemed like Intel was demoing a future product, they said so themselves, but later on we found that wasn’t the case.

It’s worth talking about this CPU and Intel’s announcement because it shows the difference between Intel and AMD’s current high-end desktop strategies. One company is talking about actual consumer hardware, while the other is demonstrating ridiculous garbage that serves no purpose other than to generate headlines.