Hardware Legends of Tech: Apple iMac: The Computer That Saved the Company

Gandalf_The_Grey

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The first product launched by Apple after Steve Jobs returned as CEO in 1997 was not the iPhone or the iPod, but a new desktop computer. The original "Bondi Blue" iMac was a revolutionary product that not only saved Apple from financial disaster but also reshaped the entire personal computer industry.

In the late 1990s, Apple was a dying company. In the home market, it relied on a confusing lineup of Macintosh Performa computers, which were essentially repackaged Power Macintosh models designed for business and education.

A poorly negotiated Macintosh clone program ended up hurting Apple more than it helped. Jobs discontinued the Performa models, ended the clone program, and secured a $150 million investment from Microsoft, which was trying to avoid a monopoly status for Windows.

All Apple needed was a new home computer.
 

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