I would like to try these out myself... sadly the mainly sell only to Companys.

Sophos Advanced endpoint (found several reseller for this one)
Cylance (also found reseller for this one)
Cybereason
SentinelOne
Crowdstrike
Carbon black defense
Invincea
 

rockstarrocks

Level 19
Verified
As Spawn said it's more of a marketing tactic, used to make their products look superior. Almost all top rated AVs use AI, cloud scanning and behavior blocker (in addition to signature based detection with heuristics) to protect their users. If that's not "NextGen" then I don't know what is. Hell even MS is using all of the above things in their Defender AV.