If it was up to me, I'd retire the Norton product and continue the Avira branding. The Norton product is only strong in the Americas....And I don't believe that Norton will sell a "free Norton product", I think free products will be only on Avira trademark.
They will let Norton being the "premium" product.
Yes, it's likely Investcorp was in advanced talks with Norton when BullGuard signed the deal. BullGuard has most likely done the due diligence, and there are contractual obligations that cannot easily be overturned, so we're going to see Avira around for a while.Avira will continue to develop technologies
Because BullGuard has recently used Avira solutions, including both engine and cloud
Of course, BullGuard changed the engine. This means that the decision is not random. She had previous news of NortonLifeLock to Acquire Avira
Norton have been doing a fair (lots) amount of advertising on UK mainstream TV recently, they've really been pushing the product & the brand.If it was up to me, I'd retire the Norton product and continue the Avira branding. The Norton product is only strong in the Americas....
As far as I know, Broadcom did try to buy everything on Symantec, Norton included.I said "if it was up to me", which it isn't. You seem hurt by these statements, looks like you have some proximity to Norton (especially going by the first line). Why would you buy (or sell) parts of a company (which is, actually, more taxing process "on the bench") rather than buy it outright (at discount)? The basic principle of business is buy more, get more discount - and the only time that doesn't work is that you really do not see value in some portions, even if they gave it to you for next to nothing.
Anyway, these things do not matter to me. I have seen Norton go into decline over the last 20 years, and though NLL has some leverage now, they need to play their cards right, and dependency on Symantec would be the wrong call for the company going forward. I am allowed to have an opinion, thank you.
fabiobr said:price offered for Norton too low and didn't accept it, so they choose to split off.
They'll probably do a dual-brand strategy, "Avira by Norton", and Norton with Avira tech (+ extra goodies?).If it will really happen, maybe we'll expect an "Norton Antivirus Free" edition )