Chrome is now used by one out of every eight people on the Internet, new statistics show, but Microsoft's latest browser is showing signs of steady growth, too.
Specifically, Chrome usage increased from 11.9 percent in April to 12.5 percent in May, according to statistics released today by Net Applications. The company bases its findings on population-adjusted measurements of visitors to Web sites using its analytics tools.
Google has been promoting Chrome widely, taking out ads, publicizing it on YouTube with Lady Gaga songs and sentimental videos, sponsoring developer events, and devoting a full day at Google I/O to the browser and its close relative, Chrome OS. The company's primary objective: make the Web a faster, more powerful foundation for software and services.
Although the company offers Chrome for free, Google sees it as an indirect revenue source. For one thing, the company benefits when greater activity on the Web leads to more search and display ads. For another, it offers two options that dovetail with Google's talking point du jour--the lucrative business of building a platform. Chrome OS, sold in laptops and corporate subscriptions, is one; the other is the Chrome Web Store, through which Google hopes developers will sell Web apps.
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