@
annaegorov
Thanks.

Although abusing the Microsoft Store is possible,
the malware examples in the video do not use the Microsoft Store in any way.
The first is related to scripting and uses fileless methods. The second uses an MSI file as a payload.
In the wild, the first malware was also executed via malicious BAT files, which are still detected by only three AVS (Google, Varist, Kaspersky).
As the author of the video mentioned, such malware is poorly detected by standard AVs:
"And this is a classic example of how modern malware detonates and how it infects you without Windows Defender or antivirus picking it up ..."
In many cases, modern attacks end before signatures detect them, so the detection on Virus Total cannot be a reliable indicator of the AV effectiveness.
Anyway, in the second example (MSI payload), Microsoft Defender could block the attack as a 0-day, at the final stage, if the ASR rules were activated (AddInProcess32.exe blocked in an unusual location). Some AVs could mitigate the first (fileless) attack via the web shield or Network Protection.
At home, the recommended protection would be restricting scripts, at least by blocking outbound connections of PowerShell and some other LOLBins.
Edit.
The first malware was also included in the archive "Projeto Imobiliario Informacoes Precos ....rar" (actively used in malware campaigns originating from or targeting Brazil). The malicious archive is detected by 16 vendors on VT (including Microsoft Defender).