It's advertising campaign is the same as stuff that sells 10 year old rubbish from china. I'd say you'd have to be an idiot to fall for this.FYI - TotalAV was written by a former malware author. I remember doing some research several years ago on the guy that started the company. (a different name at the time)
He's changed the name a few times, but has a bit of a shady past. While his previous incarnations weren't terrible, I really wouldn't trust my loot to a former black hat to be honest.
I'd avoid it, like the plague.