People assume that it is theirs lifetime, no, it is company's lifetime. It can bankrupt or be sold within a month and there it goes.
But generally lifetime pays off compared to paying an yearly licence. 6 years ago I got 1TB Icedrive for $100, it is like $400 now.
I have lifetime licenses for AdGuard Premium, Windscribe VPN and Malwarebytes, they were all very worth the price.
