Level 38
Content Creator
Microsoft, we need to talk about the Microsoft Store on Windows 10
It's not good enough for an app that's integral to the Windows 10 experience.

The Microsoft Store on Windows 10 remains an integral part of the OS. It's how users can safely and securely pay for, download, and install their favorite third-party applications. But more importantly, it's how in-box system apps get updates to keep the OS current with new features. It's an integral part of the Windows as a Service experience, which is why I'm shocked at how bad the Microsoft Store as an app really is.

The Microsoft Store has several issues, the main one being a lack of apps. This is not helped by the fact that even Microsoft doesn't put all its apps in the store. Microsoft Teams, for example, isn't in there. Neither is Visual Studio Code, or Microsoft Office. This doesn't paint a positive picture to other developers looking to distribute their apps in the Microsoft Store.

Microsoft has said that the Store is still an active monetization channel for app developers on Windows 10, but Microsoft has done extraordinarily little to convince developers it's worth investing in. The Microsoft Store itself hasn't been updated with new features or changes in over two years, and the last major update actually made the store experience even worse by making native product pages web pages, slowing down the Store experience significantly.

Internally, Microsoft has more or less abandoned the Microsoft Store as an app. It now basically runs on its own, with a little maintenance here and there to make sure basic functionality still works. The problem with this is that as mentioned above, the Microsoft Store is still an integral part of the Windows as a Service experience. Without it, Microsoft couldn't issue updates to in-box app experiences on the fly.

I think this is the main reason why the Microsoft Store as an app marketplace is still around. Microsoft can't remove it, because it plays that integral of a part in the overall OS experience. So Microsoft's "abandonment" of the Microsoft Store app is unforgivable for this very reason. Here's some examples of why the Microsoft Store app is so bad.

I completely agree, MS needs to give the Store more attention if they want it to improve and gain traction. Half of the time, the store doesn’t even work.

Case in point: Last month I attempted to upgrade one of my Win10 Home machines to Win10 Pro via the ~$99 “Upgrade” in the Microsoft Store. The Store kept throwing errors and timing out. I tried using multiple MS accounts, two different WiFi networks (both worked fine for everything else but I tried checking anyway), ethernet connection, and even a mobile hotspot connection.

Nothing worked. It was definitely an issue on Microsoft’s end. I ended up using an old unused Win 10 Pro key, provided graciously by a friend, and called it a day.


Level 32
Microsoft Store sucks. I have enabled developer mode and manually download and install apps from this site when required because usually the store doesn't work, downloads slowly, gets stuck, etc.


Level 29
Content Creator
It seems like a bright future, WindowsApps will supposedly be able to update themselves just like in linux.


Level 28

Local Host

Level 23
Microsoft has the tendency to drop projects with potencial, due to not being instant successes, someone at the company needs to learn success comes with time (and obviously support).

If Microsoft doesn't support their own projects, how can third-parties support them? Like the Windows Phone which had huge potencial, and Microsoft completely ignored it and let it die.

I see same trend at Microsoft Store, there's barely any improvements, and there's a lot that could be done to make it a success.

In the consumer market Microsoft is pretty much living in the shadow of their past successes, most of their money, effort and support is on the Enterprise.


Level 29
Content Creator
someone at the company needs to learn success comes with time
Fresh from the university and being placed in top positions, they want everything NOW and keep trying new ideas, but not sticking to either one for long.


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