Disclaimer: I don't want hint that the below state of mind is applicable for the members taking part in this discussion.
Some of the emotions tech companies can exploit are the "compleet control" desire and the "enthusiastic expert" esteem. The enthusiastic expert is an amature who likes to know what goes on under the hood. This enthusiastic expert usually has a more than average knowledge of the topic concerned. He/she find it very rewarding to not only see what goes on behind the scene, but also have influence on nuts and bolts level.
This is why in the early 80-ties the audio equalizer became popular. The type of music a youngster liked, sort of defined to what life-style segment a person belonged. An audio equalizer allows a person to adjust the frequency channels to match his/hers preference. When the life style segment expanded to other material stuff (clothing cars, street-language, food/drinks, media, fashion, etc) most of the audio devices dropped the user controlled settings and started to offer presets for certain muic categories "classic, jazz, rock, R&B, soul, house). These presets were determined by audio experts and field tested with type-target audience.
In security we have seen the same, the rise and fall of HIPS, followed by the rise and fall of behavioral guards to the rise (and maturing) of cloud and Artificial Intelligence based security now.
The question on how HMPA (the equalizer type) compares to KIS-system watcher (the expert preset type) is hard to answer and really comes down to the question, Do you prefer the detailed insight of HPMA (HIPS-like exploit protection) or do you trust the intelligence of System Watcher (ML-based automatic protection and rollback)?
/K
PS
I was a pasdionate HIPS and BB tweaker (search old post on the other security forum), but have come to the insight that expert determined presets and/or ML-AI systems do the job better with less hassle and breakage.
