I agree with FrOg on this one.
I can remember years back, Lavasoft tried very hard to dethrone Malwarebytes.
Malwarebytes clearly stood strong and prevailed, but I say this to make a point, and that is I have followed Lavasoft since their inception
and at no point was Lavasoft on Malwarebytes level nor in my opinion will they ever be based on their track record. JMHO