I don't know what you people are complaining about.
It is still too expensive unless a person needs to use all the advanced features.
I have a system with an SSD. Using reset PC it takes no more than 15 minutes to clean install the Windows OS. Then I have the option of using a package manager such as Chocolatey or winget to silent install my preferred software within 15 minutes.
Otherwise manually rebuilding the system takes a few hours, at most.
Macrium just is not worth the money. It never has been.
A $15 USB Flash Drive has been the most reliable and fastest method to backup files or data that I needed to save. Then there is cheap, reliable network area storage (NAS) and OneDrive.
Selling "disaster recovery" to home users is complete nonsense. Very few people need anything beyond the basic image backup and restore feature of Macrium. 98% of home users that pay the premium price for Macrium they are wasting their money. If they needed the other features and capabilities, then it would not be a waste of money. They don't so it is a waste of money. There are free options that are just as reliable and do it for $0 or paid options that are half the price for a lifetime license.
It is not about the quality of Macrium software. It is a high quality product. However, no matter how well Macrium is put together, no matter how many people promote Macrium as super-reliable on security forums, it makes no sense whatsoever to pay $66 for a bunch of features that will never be needed and therefore never used.
A lot of the devoted Macrium fans just want to have another software to play with. Most of them do not really need it. As I said, it is their right to waste their money. It's like buying a license for every antivirus and security software so you can play with it when you get bored and change your system every 3 days. There are much better values for peoples' money than Macrium.