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The problem is that the vpn does offer almost only 10% of anonymity, 80% is obtained on your own own knowledge.
people have a false understanding trusting what they offer in their newsletters characteristics, which is a silly trap for idiots.
Most knowledgeable VPN users already know that they cannot expect anonymity. The only thing they can expect to a reasonably high level is decent data encryption.
The trap is a user thinking that they can build that "impenetrable privacy fortress" using a VPN. It takes a whole lot more than simply selecting a VPN with, what appears to be, solid privacy policies that protect their users, non-"Eyes" geographical location, etc. That stuff really is meaningless. Like you said, most of it is marketing gimmicks - because the VPN primary goal - just like most any company - is to grow its subscriber\user base.
To achieve the level of privacy that I see a lot of users wanting or expecting, requires a substantial knowledge and resource overhead. Using a VPN is only a fraction of what is required - and using something other than Windows.
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