I cannot support software that uses tactics such as this, sorry if it is a giveaway or not.
When I purchase software with a lifetime license, that means I own the software license for life WITH ALL FUTURE UPGRADES that it comes with.
It makes me laugh when these software companies do "Life time" giveaways or offer "Life time" licenses, but the snag is that the "Life time" license is limited to the downloaded version, which by the way is probably ALREADY out of date and that the software cannot be upgraded or the license does not work.
I do not and will not support software companies that use these tactics, call it what it is, it is a one version license. I also do not support software companies that operate on a yearly license model when it is not needed that do not also include a true lifetime license model option. If you're not making enough money off of your software and need to charge people every year for it, your either ....
a.) Not charging enough for your software
or
b.) in a market that is watered down with so much of the the same type of software that it is virtually impossible to turn a profit unless your software is in the upper echelon of that software category.
In both cases you need to rethink your software pricing model.