- Jan 8, 2011
- 22,361
YouTube is expanding the ways advertisers can connect with their audience, thanks to an expansion to its TrueView in-stream ad format that will now push viewers to take actions when viewing ads beyond just a click. […] Now, YouTube will add more extensions that let advertisers push other actions, like app downloads, travel booking or buying movie tickets.
Google Blog: From discovery to click, new YouTube ads capabilities for more effective video storytelling