Google has released a Chrome extension that can give you more insight into how you’re being targeted by advertisers. Called “
Ads Transparency Spotlight,” it shows the number of ads loading on a page, the advertisers and ad tech companies present, and the personal data (demographics, re-marketing, interests, location, etc.) that is being used to serve the ads.
“Our new Ads Transparency Spotlight (Alpha) extension for Chrome is part of our ongoing initiative to give people more visibility into the data used to personalize ads and more control over that data,” Google wrote in the description on its Chrome web store.
Google notes that this early version only shows information about Google-served ads that have implemented Google’s “
Ad Disclosure Schema,” and not other third-party ads. That schema is desiggned to help all of its advertisers disclose how they’re using your personal information, according to Google’s
Github page. ”Over time, we hope the [rest of] the industry will incorporate the Ad Disclosure Schema into their ads,” Google said.
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