What makes this new MalwareBytes product a "next-generation" antivirus? Do they auto assign that name because of combining all this modules?
Probably because of this part.
When we launch Malwarebytes 3.0, we are confident that you can finally replace your traditional antivirus, thanks to our innovative and layered approach to preventing malware infections using a healthy combination of proactive and signature-less technologies. While signatures are still effective against threats like potentially unwanted programs, the majority of our malware detection events already come from our signature-less technologies like our Anti-Exploit and Anti-Ransomware; that trend will only continue to grow.
Announcing Beta of Malwarebytes 3.0, a Next-Generation Antivirus Replacement