I use both Macrium Reflect Free and Aomei Backupper Pro and keep multiple images with both. Never had a problem with either software both work great.
I never had a problem with AOMEI until updating to the Windows 10 Anniversary version, Now it just will not work and when I say that I mean trying to install it since the drivers aren't signed even turning off the security feature and installing them it wrecks my whole system.
I am really impressed with Macrium, I like their approach and pricing. It is freaking crazy how some of these backup companies price things, I have seen some for home users and 1 PC at 250 USA dollars, just ridiculous.
Sure I could use the Windows 10 Image backup software and all that, I know how to do that but that is really really slow and limited only to restoring the image.
I tried O&O and had a problem using this Windows 10 Anniversary latest version with the certificate driver things, along with others.
Really looking forward to buying and giving this Macrium a try, the Free is really good, I especially like the PRE-OS option, that is nice.
I guess it's whatever works for you, but then again in my case since my OS updated what worked before did not work for me, so giving Macrium a try was a breath of fresh air so to speak. I must say I have nothing to do with any companies anywhere on the internet OR MACRIUM, I know I am giving them high praise, but I am saying that from a home user only stand point.