When a brand is stable, there is no point of killing it. It will only cause a fiasco and a decline in market share. It makes much more sense to just take what you need from it and enhance it, rather than trying to migrate everyone.
BullGuard has joined Avira as part of NortonLifeLock
- Thread starter Gandalf_The_Grey
- Start date
- Dec 30, 2012
- 4,809
Maybe not..Will we see a hybrid product from Norton?
Yes, in about 18-24 months, maybe sooner.
@McMcbrad I would agree. I do not foresee Norton pulling those two companies fully off the market. I think there is a larger play going on here that we aren't fully read into just yet. Like others have said - we shall see in the next few years what becomes of all of this. Could be quite interesting!
For now, I would say the products would for the most part stay the same. Who knows though!
~Brian
- Aug 4, 2016
- 1,465
AVIRA now doing advertising UK TV for there free offering, never seen that before? 
- Aug 22, 2013
- 886
Pressure from ms defender. More number of installations helps in collecting data, be it paying customer or freeloader.AVIRA now doing advertising UK TV for there free offering, never seen that before?
Looking at the NortonLifeLock Wikipedia page, most of the companies Norton acquired have been incorporated and their products have been rebranded or closed and then their technologies have been incorporated into Norton's software.
I think it will also happen for Avira and Bullguard, they will probably make a free edition of Norton (with a lot of ads).
I think it will also happen for Avira and Bullguard, they will probably make a free edition of Norton (with a lot of ads).
Norton and Trend Micro have closed last financial year with USD 1 bn in revenue and McAfee with almost 2. I don't think anybody feels any pressure from MS Defender.
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Norton has been advertising via US TV commercials for a long while now. LifeLock specifically.
No official word on how these brands (Avira, BullGuard) are gonna end up? Still speculation but I noticed Avira and BG are still promoting their products online. Avira even encourages you to have a look at its affiliate partnership with a song in your heart.
(actually this is a little sloppy, but anyway). 
- May 26, 2014
- 1,339
Meanwhile Microsoft has made $10 billion in revenue in security alone with more than 40 percent year-over-year growth.
About Norton and Trend Micro, you should take a look at Net Income and historical data too.
Microsoft surpasses $10 billion in security business revenue, more than 40 percent year-over-year growth | Microsoft Security Blog
Microsoft empowers defenders to secure across platforms and clouds to make the world a safer place.
Attachments
You comparing Apples to Oranges, Microsoft Security Business goes far beyond Microsoft Defender (if anything, Microsoft Defender is not mentioned once in their financial report).Meanwhile Microsoft has made $10 billion in revenue in security alone with more than 40 percent year-over-year growth.
About Norton and Trend Micro, you should take a look at Net Income and historical data too.
Microsoft surpasses $10 billion in security business revenue, more than 40 percent year-over-year growth | Microsoft Security Blog
Microsoft empowers defenders to secure across platforms and clouds to make the world a safer place.www.microsoft.com
And NortonLifeLock is consumer security only. McAfee and Trend Micro offer tools for cloud, container security ad well as devops tools for vulnerability assessment. Norton is just selling AV and VPN.
It's not really as if MS destabilised the market.
- May 26, 2014
- 1,339
@McMcbrad
Does it need to? Microsoft Defender is just a part of the security holistic approach that Microsoft is selling, nonetheless Microsoft Defender (and its ATP version) is a core product in that strategy and it is a crucial part of its growing success.
Microsoft for two years in a row is a leader in 5 categories in Gartner Magic Quadrant, no other vendor has near its scale and execution capabilities in the enterprise/business sector and it has more than 50 % of the consumer market share.
So how Microsoft is not putting pressure in its competitors? Big vendors like ESET, McAfee, Kaspersky, Norton, Bitdefender, AVG/Avast, Trend Micro has capabilities to remain lucrative in a continuous competitive market, but this isnt true for smaller and niche players.
Source:
Microsoft Security Named Leader in 4 Gartner Magic Quadrants
Microsoft is the biggest security company you’ve never heard of. The four security areas in which Microsoft has been named a leader are as follows:
www.threatscape.com
@Nightwalker
Someone being the leader is not from today or yesterday. Both in business and consumer fields someone has always been the definite leader and these niche players have always existed. Mergers and acquisitions happen for a variety of other reasons, not only due to the high competition. Same can be observed in many other fields.
Also, being the leader is not a tendency that you hit once and hold forever. Many have been leaders throughout the years, they have swung down and then up again. This thread is not about Microsoft at all, so let's try remain on topic.
Someone being the leader is not from today or yesterday. Both in business and consumer fields someone has always been the definite leader and these niche players have always existed. Mergers and acquisitions happen for a variety of other reasons, not only due to the high competition. Same can be observed in many other fields.
Also, being the leader is not a tendency that you hit once and hold forever. Many have been leaders throughout the years, they have swung down and then up again. This thread is not about Microsoft at all, so let's try remain on topic.
- May 26, 2014
- 1,339
We can agree to disagree, so lets end this discussion about Microsoft.
Yes it needs to, you comparing AV Suites to an entire Cyber Security Division.@McMcbrad
Does it need to? Microsoft Defender is just a part of the security holistic approach that Microsoft is selling, nonetheless Microsoft Defender (and its ATP version) is a core product in that strategy and it is a crucial part of its growing success.
Microsoft for two years in a row is a leader in 5 categories in Gartner Magic Quadrant, no other vendor has near its scale and execution capabilities in the enterprise/business sector and it has more than 50 % of the consumer market share.
So how Microsoft is not putting pressure in its competitors? Big vendors like ESET, McAfee, Kaspersky, Norton, Bitdefender, AVG/Avast, Trend Micro has capabilities to remain lucrative in a continuous competitive market, but this isnt true for smaller and niche players.
Source:
Microsoft Security Named Leader in 4 Gartner Magic Quadrants
Microsoft is the biggest security company you’ve never heard of. The four security areas in which Microsoft has been named a leader are as follows:
Adding insult to injury you claim Microsoft holds 50% of the consumer market, I'll leave you this quote,
Most AV companies haven't registered any loses that aren't tied to COVID (even then the balances weren't negative). I would avoid mixing consumer and enterprise markets, which are entirely different.
Even if Microsoft really does steal the show, this doesn't affect the existence of other vendors. They have marketing departments that chase incentives and it's not like they can't do anything. Most of them have been around since the past century and have survived a lot more than Covid and someone outperforming their sales team.
Adidas and Nike also hold a huge piece of the pie on clothing, but Under Armour and other local brands haven't disappeared, have they?
The acquisition of Bullguard is more tied to a personal gain and Covid loss, amongst other factors. They are a London-based company and we are very severely affected.
Mergers have happened way before MS Defender was even a thing and biggest mergers in all industries usually happen when there is a recession. This is the reason for Whirlpool and Electrolux for example to hold 50% of the market share today, because they have acquired tens of brands when they have been unstable financially.
This is my last message on this subject.
Adidas and Nike also hold a huge piece of the pie on clothing, but Under Armour and other local brands haven't disappeared, have they?
The acquisition of Bullguard is more tied to a personal gain and Covid loss, amongst other factors. They are a London-based company and we are very severely affected.
Mergers have happened way before MS Defender was even a thing and biggest mergers in all industries usually happen when there is a recession. This is the reason for Whirlpool and Electrolux for example to hold 50% of the market share today, because they have acquired tens of brands when they have been unstable financially.
This is my last message on this subject.
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- May 26, 2014
- 1,339
I guess you guys have to pull me back to discuss Microsoft again haha.
Ps: Not only installed in half a billion machines, but actually used in an Active Mode as the primary antivirus.
Ps 2: I am not claiming anything about this statistic, Microsoft is.
Source:
www.zdnet.com
www.minitool.com
My last message about this stuff too, but the logical conclusion is that if a "new" player like Microsoft has now more than half the Windows ecosystem market share it means that some of that was taken from other vendors, specially considering that its growth wasnt via acquisitions or mergers.
So what happens to other vendors if Microsoft gets 80 ~ 90 % of the consumer market share? (yeah, I know it is much more complicated than that, still the impact of the Microsoft in this market isnt something that anyone can ignore).
Ps: Not only installed in half a billion machines, but actually used in an Active Mode as the primary antivirus.
Ps 2: I am not claiming anything about this statistic, Microsoft is.
Source:
Top Windows Defender expert: These are the threats security hasn't yet solved
He also says Microsoft rules the Windows antivirus world, with Defender on over half a billion PCs.
www.zdnet.com
Windows Defender has a market share of 50% - gHacks Tech News
Microsoft revealed in August 2019 that Windows Defender Antivirus has a market share of more than 50% on Windows and is installed on more than 500 million devices.
www.ghacks.net
Antivirus Solution - Windows Defender Owns 50% Market Share - MiniTool
This post mainly tells you that Windows Defender has a market share of 50%. It also shows you some reasons why Windows Defender is the best security tool.
My last message about this stuff too, but the logical conclusion is that if a "new" player like Microsoft has now more than half the Windows ecosystem market share it means that some of that was taken from other vendors, specially considering that its growth wasnt via acquisitions or mergers.
So what happens to other vendors if Microsoft gets 80 ~ 90 % of the consumer market share? (yeah, I know it is much more complicated than that, still the impact of the Microsoft in this market isnt something that anyone can ignore).
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- Jan 10, 2017
- 1,061
Can anybody please check the current version of bullguard?
their last changelog is old...that's curious for me.
i wanted to ask in the official support forum, but no chance to start a new topic..
i hope norton won't bury this company....
their last changelog is old...that's curious for me.
i wanted to ask in the official support forum, but no chance to start a new topic..
i hope norton won't bury this company....
