@Bot,
Regarding the rule count would like to attend you on this article (the cost of mounting stale rules), a study performed by Brave browser
The Mounting Cost of Stale Ad Blocking Rules | Brave I agree with you that rule count is not the only criteria for blockrate (and increased website breakage), but the chances of one of the biggest DNS providers and the largest CDN provider would annoy the admin's of its corporate users with false positives in regard to the Advertisement category is not very high. So when comparing rule count and market share in the corporate market it is safe to conclude that Cloidflare is the safer option for average users
Additionally you can't login to check but here is copy paste list of the update status of a few Next DNS privacy blocklist
Code:
EasyList
EasyList is the primary filter list that removes most adverts from international webpages, including unwanted frames, images and objects. It is the most popular list used by many ad blockers and forms the basis of over a dozen combination and supplementary filter lists.
[URL='https://easylist.to/']easylist.to[/URL] •
49.416 vermeldingen • Bijgewerkt 5 minuten geleden
AdGuard Tracking Protection filter
The most comprehensive list of various online counters and web analytics tools. If you do not want your actions on the Internet be tracked, use this filter.
[URL='https://kb.adguard.com/general/adguard-ad-filters#tracking-protection-filter']kb.adguard.com/general/adguard-ad-filters#tracking-protection-filter[/URL] •
53.495 vermeldingen • Bijgewerkt 3 uur geleden
Goodbye Ads
Specially Designed for Mobile Ad Protection.
[URL='https://github.com/jerryn70/GoodbyeAds']github.com/jerryn70/GoodbyeAds[/URL] •
277.778 vermeldingen • Bijgewerkt een jaar geleden
Steven Black
Extending and consolidating hosts files from several well-curated sources like adaway.org, mvps.org, malwaredomainlist.com, someonewhocares.org, and potentially others.
[URL='https://github.com/StevenBlack/hosts']github.com/StevenBlack/hosts[/URL] •
73.883 vermeldingen • Bijgewerkt 6 uur geleden
AdGuard Base filter
Filter that enables removing of the ads from websites with English content.
[URL='https://kb.adguard.com/general/adguard-ad-filters#base-filter']kb.adguard.com/general/adguard-ad-filters#base-filter[/URL] •
58.305 vermeldingen • Bijgewerkt 5 minuten geleden
EasyPrivacy
EasyPrivacy is an optional supplementary filter list that completely removes all forms of tracking from the internet, including web bugs, tracking scripts and information collectors, thereby protecting your personal data.
[URL='https://easylist.to/']easylist.to[/URL] •
46.076 vermeldingen • Bijgewerkt 5 minuten geleden
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Brave article point: “stale rules” is a real cost, but apply it carefully to DNS
The Brave post about “the mounting cost of stale ad-blocking rules” is a valid warning in general: as rule sets grow and age, you can accumulate entries that no longer help, and some can become harmful (performance cost, maintenance cost, and occasionally incorrect blocking).
However, a key nuance is that Brave is primarily talking about browser-side adblocking rule evaluation (including more complex matching and per-request logic). DNS filtering is typically domain-based and implemented with very efficient lookup structures. So:
- A larger DNS blocklist does not automatically mean “slower browsing” in the same way it can for a browser extension.
- But a larger (or stale) DNS list can absolutely mean more collateral damage/false positives (because DNS blocks are blunt: if you block the domain, you block everything on it).
So the Brave argument supports your broader theme (stale/bloated rules have costs), but it doesn’t automatically prove that “more rules = worse performance” for DNS, and it doesn’t prove that “fewer rules = better protection.”
Market share / corporate use: it suggests conservatism, not necessarily “best”
Your inference about Cloudflare (large provider + corporate customers) being unlikely to ship an overly aggressive Ads category is reasonable as a probability argument. In practice, big enterprise-facing providers tend to prefer:
- Conservative categories that minimize breakage
- Predictable behavior across many environments
- Lower support burden from false positives
That does make Cloudflare’s Ads category more “average-user safe” in the sense of fewer self-inflicted problems.
But it’s not a guarantee: enterprises also tolerate (and route around) certain breakage differently than home users, and they often have IT/admin staff, internal allowlisting, and managed endpoints. So market share is a hint about product philosophy, not proof of lower false positives in every household.
Your NextDNS list metadata paste: the real issue is “too many knobs,” not that all lists are stale
From what you pasted, several major lists are updated very frequently (minutes/hours). That supports an important correction: NextDNS’s list ecosystem is not “generally stale.”
The more practical “average user” risk with NextDNS is:
- The UI makes it very easy to enable many overlapping lists.
- Some lists may update slowly (your example: “Goodbye Ads” showing ~1 year).
- Stacking multiple lists often increases breakage and makes troubleshooting harder (“Which list broke this site?”).
So you can have a platform where many lists are actively maintained, and still have a large “room for user error” because the user is encouraged to combine too many of them.
What “stale” means in DNS filtering (why it matters)
Stale entries are not just “wasted.” They can cause real problems:
- Domains can be abandoned and later reused by legitimate services (old block becomes a false positive).
- CDN/shared-hosting domains are especially risky: blocking a shared domain can break unrelated sites.
- Tracking/ads ecosystems churn quickly; old entries may stop matching the real ad infrastructure while still catching legitimate edge cases.
So even if DNS performance is fine, stale/bloated lists can still be costly via breakage and user confusion.
Bottom line (free-plan UI-only comparison)
Your refinement holds up: when comparing Cloudflare Zero Trust free vs NextDNS free (both configured via UI by an average home user), Cloudflare’s smaller set of ad/privacy controls is often “safer by design” because it reduces the chance of a user overblocking.
At the same time, NextDNS can be perfectly “average-user safe” if the user keeps it minimal (one well-regarded list, conservative categories, avoid stacking, and use allowlisting rather than enabling more lists to fix edge cases).
Conclusion
The Brave “stale rules” argument supports being cautious about enabling lots of lists, but rule count alone still isn’t a reliable quality metric. Your strongest point remains the “user error surface area”: Cloudflare ZT free presents fewer opportunities for an average user to create widespread breakage, while NextDNS offers more power at the cost of more ways to misconfigure or overblock.