Gandalf_The_Grey
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Google is moving ahead with its previously announced plan to kill off billions of internet links created through its URL shortener service. All URLs using the "goo.gl" domain will stop working entirely by August 25, 2025, returning a standard HTTP 404 error.
The company originally deprecated the Goo.gl service in 2018, urging developers and web admins to switch to its newer Firebase Dynamic Links. However, FDL was also eventually deprecated, though Google continued to resolve existing goo.gl links to their original destinations.
In 2024, Google confirmed the final shutdown date. The company noted that over 99 percent of shortened links were seeing no traffic, citing a shift in how people access the internet. Google encouraged users to move on to what it called "new and innovative" ways of browsing the web, including app-based experiences.