Google will soon redirect you to Google.com, no matter your country

Gandalf_The_Grey

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Google has announced a big change that will see users redirected to Google.com if they attempt to access Google via a country code top-level domain (ccTLD), such as Google.co.uk or Google.com.br. Historically, these different domains helped Google to localize its results, but thanks to Google’s ability to work out your location, these ccTLDs aren’t necessary.

It’s important to point out that Google isn’t quite phasing out these URLs just yet, rather, it’s just redirecting you from them to Google.com. It seems pretty unlikely that they will ever be phased out entirely, so your bookmarks that use these addresses should still be fine.

Big tech giants always seem to be in trouble with governments around the world for one thing or another. The search giant has said that even though it’s going to be redirecting to Google.com, this won’t change its obligations under the national laws of the countries it operates in.

You will begin noticing the redirection to Google.com in the coming months as the change is rolled out to more users. The company warned that you may be prompted to re-enter some of your Search preferences during the process. It didn’t mention which preferences you’d need to provide.
 
.COM is still king. Always has been and always will be, .IO has given it a run for money but .COM is where it's at for any reputable corp.
 
Google should use their own .google TLD more. From what I understand, they only use it for their blog (blog.google) and registry (registry.google). They should absolutely use it for their other services too, it just makes sense.

mail.google
maps.google
translate.google
tubidy.google
... and etc.
Totally agree.. Using .google for services like mail.google or maps.google can be a cool and more consistent branding. It would be a shame if the premium TLD itself is not maximized.
 

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