Dear all,
Kaspersky Free was discontinued because since 2019, strategy is to offer another kind of protection, not just AV.
More details:
What happened to Kaspersky Free antivirus ?
You go around the forum and sound like Kaspersky employee (not to say like the Kaspersky owner). You did not introduce yourself anywhere and we got no idea who you are.
Nevertheless, ask your managers for more up-to-date information.
The very same article (the one you are linking) was published years ago when Kaspersky Free was replaced with Kaspersky Security Cloud Free. We’ve seen this article and we are aware of the “Adaptive Cloud Security Posture”.
Today, both Kaspersky Free and Security Cloud Free are unavailable.
The links in the article you posted named “free antivirus” now lead to “free antivirus trial”. With large letters emphasising that this is a trial download for 30 days.
The article is hence not very useful and the suspension of the free products is not related to “offering another kind of protection that is not just AV”. Just be honest and say it’s related to your revenues.
In 2024 you finished the year with record revenues, 11% up on sales, >820 mln USD, despite exit in the US. Now this year you’re chasing the same target + the annual inflation (minimum). So to reach your target, you are hoping that some of the freeloaders will be converted to bookings (purchases if you don’t know what it means).
From now I will tell you that first:
You will not reach this target this year because you’ve got huge losses both in B2B and B2C markets and second, no, freeloaders are not magically going to start paying. They will just freeload something else.