- Apr 24, 2016
Before we start talking about smart TV technology, let's take a short trip down memory lane and recall what television was like without it: it's the early 2000s, your favorite show is on, the action builds to a climax, you're on the edge of your seat.... and there it is, the dreaded commercial break.
There was literally nothing you could do about it except keep switching channels back and forth and cursing silently. You felt helpless and annoyed.
Not an idiot box…
The advent of user-friendly smart TV in the late 2000s felt like a breath of fresh air. It allowed viewers to stream what they wanted and when they wanted, play music and even browse the web. The only thing you had to do was to install a streaming app such as Netflix or Hulu (most smart TVs already come with preloaded apps) and enjoy your favorite content with minimum distractions and ads… Oh. Wait.
...but a smart data harvester
Smart TVs might have invaded almost every home on the promise of customized and seamless viewing experience, but, in essence, they are not much different from their bulkier and dumber predecessors. Right from the get-go TV vendors have been conditioning their smart brainchildren to collect user data to personalize ads and sometimes directly deliver them to viewers' screens. To do so, TV manufacturers have been tracking user behavior through a variety of tools, chipping away at their privacy.
And while you can use an ad blocker to do away with ads on your PC or a smartphone, this would not work with smart TVs. Do not despair, though — there are some ready-made solutions that can help you get rid of noisy adverts even on smart TVs. For example, you can change the DNS server or install a network-wide software like AdGuard Home that will block ads and tracking across all your devices. But let's not get ahead of ourselves and first take a closer look at the problem itself.
The downfall of smart TVs: From promises of seamless viewing to ad tool on steroids
Before we start talking about smart TV technology, let's take a short trip down memory lane and recall what television was like without it: it's the early 2000s, your favorite show is on, the action builds to a climax, you're on the edge of your seat.... and there it is, the dreaded commercial...