Advice Request What is "App Install Optimization" (Google Play Store)?

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Thread author
Staff Member
Jan 8, 2011
April 23rd update from Google Play Store adds 'App install optimization' on Android - 9to5Google

Just over a month after we first spotted, this capability is beginning to roll out. Once live on your device, you’ll be greeted with a “Google is optimizing app installs with your help” prompt after opening the Play Store.

This crowdsourced feature does not collect your name, email address, or any other piece of personal information, with the company’s existing Privacy Policy in effect. Additionally, it “doesn’t look at anything outside of the app, such as other apps or content on your device.”

Google cites three benefits to App install optimization, but does not specify what the Play Store is actually doing to subsequent application downloads by new users following this data aggregation.
  • Speed up installation for apps from Google Play
  • Reduce the amount of time it takes to open and run apps
  • Reduce strain on your device’s CPU, battery, and storage
Google is possibly prioritizing downloads feature by feature. For example, a social media app that most people only use to browse posts might not initially download the content creation capabilities (i.e., photo filters, video editing, etc). That capability might only be installed when a user actually goes to use it, or when their connection has improved.

Learn more from Google Help

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