I am speaking in general about the 99.9% + of users who have absolutely no interest in becoming knowledgeable in regards to cybersecurity.
99.9%+ of all people just want to sure that their computer is protected and they are only traumatized when their security fails to do so.
... and, in my experience, those 99.9%+ folks are content with the out-of-the-box protection that comes preconfigured with their PC, whether that is WD or the latest McAfee 6-month trial. Other security tools are of no interest, until the day when the 99.9%+ click on that ill-fated email link.
Only the nerds among us who are curious about how alternative security solutions compare, dare dabble in the after-market solutions. In the end, they too drop back to the basics, tiring of all the extra click to ward of FPs (ha... that's my story anyway... and it's killing me not to try WiseVector StopX).