p.s: I think most people including me don't choose an AV by having in mind that it will collect their data but how good is going to protect them. User privacy i think is a secondary reason for choosing an AV but from what i have learned here in this forum it should be among the primary reasons.
So it's time for me to start doing what i am learning here
p.s.2: Who do i choose? Emsisoft and Avira
I find this thread absurd...You trust whichever anti-virus you choose to install and run.Why on earth would you run any software if you did not trust it.?