If you want home users to try it, you should make the trial process a lot easier because now it requires the users to complete a form to be able to get a trial (on the official website), while on your website I cannot find a way of trying it without buying. Not sure if anyone would go trough all the hassle just to get a simple trial.
@Jack, thanks for the clearance - it's important to Dan and Me (this is Joel) that we be in harmony with the community that you've built here.
Dan and I have labored to make Cylance PROTECT available to Home and SMB customers because we believe that everyone (not just large organizations) should have access to good tools in our fight against malware.
To get PROTECT you only need a form of online payment, we even accept bitcoin. We are doing all we can to lower the barriers to entry so that everyone has access if they want it (clearly some don't and that's OK too).
We struggle with the concept of doing free evaluations because we are a startup and have to be careful with our spend but we believe that a free evaluation is money well spent if the eval is done by people who have experience in the malware space (like the eval that VooDoo Shield Dan has done). Speaking of which, VooDooShield is one of the most clever and customer friendly methods of application white-listing I've seen to date; Dan is doing great work there. Finally I'll add that if any customer is unsatisfied with our service or PROTECT, they have the option to get a full refund within 30 days of purchase; so buy it, try it, if it's not for you, we'll give you your money back.
I'd also say that most of our customers are very concerned with ransomware in particular which is why you will see us focus on that. It's not to say that PROTECT can't deal with RATs or commodity crimeware kits but these aren't what people (Home and SMB customers, our cusotmers) are telling us that they are most concerned about right now.
So, we are looking forward to the efficacy testing (fingers crossed for
@cruelsister getting the clearance on that) and we are comfortable with a video showing the results, even if it shows PROTECT misses something. To me (as a security practitioner), I know something is always going to get by, I just want to limit that something as much as possible. Which reminds me, everyone, please backup your important stuff and use two-factor authentication wherever you can! </soapbox>