How to remove Incognito Start Button adware (Virus Removal Guide)

Incognito Start Button (by incognitostartbutton.info) is a malicious Google Chrome extension which may hijack your default search engine or display pop-up ads and unwanted advertisements on web pages that you visit.

Incognito Start Button Redirect Virus
The Incognito Start Button “Installed by enterprise policy” extension got on your PC after you have installed a freeware software that had bundled into their installation this program. Unfortunately, some free downloads do not adequately disclose that other software will also be installed and you may find that you have installed Incognito Start Button Chrome extension without your knowledge.

The Incognito Start Button extension is forcefully installed into Chrome through the use of Windows group policies. This makes the Incognito Start Button extension very difficult to remove because when a user tries to right-click on the extension to remove it, the normal “Remove” option will not be available and instead the user will see a message that states “Installed by your administrator” or “Installed by enterprise policy“.

A typical behavior for the Incognito Start Button “Installed by enterprise policy” malicious extensions is:

  • Advertising banners are injected with the web pages that you are visiting.
  • Random web page text is turned into hyperlinks.
  • Browser popups appear which recommend fake updates or other software.
  • Your browser homepage and default search may be changed
  • Your browser search queries are being redirected or tracked
You should always pay attention when installing software because often, a software installer includes optional installs, such as this Incognito Start Button extension. Be very careful what you agree to install.
Always opt for the custom installation and deselect anything that is not familiar, especially optional software that you never wanted to download and install in the first place. It goes without saying that you should not install software that you don’t trust.

How to remove Incognito Start Button “Enterprise Policy” Extension (Virus Help Guide)

This malware removal guide may appear overwhelming due to the amount of the steps and numerous programs that are being used. We have only written it this way to provide clear, detailed, and easy to understand instructions that anyone can use to remove malware for free.
Please perform all the steps in the correct order. If you have any questions or doubt at any point, STOP and ask for our assistance.
To remove the Incognito Start Button Adware, follow these steps:

STEP 1: Reset the Group Policy to remove Incognito Start Button Enterprise Policy

  1. Open the Command Prompt by pressing “Windows Key + X”, and click on “Command Prompt (Admin)” to open it in Administrator mode.
    Command Prompt Admin

    You can easily open the command prompt by typing “cmd” into the search box (Win + S), then right-click and choose Run as Administrator

    Command Prompt Windows 10

  2. In the Command prompt type (or copy/paste) the following commands:
    1. Type:
      rd /S /Q "%WinDir%\System32\GroupPolicyUsers"
      Press Enter.
    2. Type:
      rd /S /Q "%WinDir%\System32\GroupPolicy"
      Press Enter.
    3. Type:
      gpupdate /force
      Press Enter.

    Reset Group policy Windows

    You should see the following notifications after the commands been run:
    User Policy update has completed successfully.
    Computer Policy update has completed successfully
    Group policy reset Windows 10
  3. The “Installed by enterprise policy” permissions will now be removed from Chrome, and you should be able to remove the Incognito Start Button extension.

STEP 2: Reset Google Chrome to the default settings

Google Chrome has an option that will reset itself to its default settings. You might need to do this if apps or extensions you installed changed your settings without your knowledge. Your saved bookmarks and passwords won’t be cleared or changed.

  1. On your computer, open Google Chrome.
  2. At the top right, click “More” (represented by the three dots) and then “Settings
    Google Chrome Settings button
  3. At the bottom, click “Show advanced settings”.
    Google Chrome Advanced Settings
  4. Under the section “Reset settings”, click Reset settings.
    Google Chrome Reset button
  5. In the box that appears, click Reset. ​
    Reset Google Chrome settings

STEP 3: Use Malwarebytes to remove the Incognito Start Button Chrome Extension

Malwarebytes is a powerful on-demand scanner which should remove the adware responsible for the Incognito Start Button redirect. It is important to note that Malwarebytes will run alongside antivirus software without conflicts.

  1. You can download download Malwarebytes from the below link.
    MALWAREBYTES DOWNLOAD LINK (This link open a new page from where you can download “Malwarebytes”)
  2. When Malwarebytes has finished downloading, double-click on the “mb3-setup-consumer” file to install Malwarebytes on your computer.
    Malwarebytes installer
    You may be presented with an User Account Control pop-up asking if you want to allow Malwarebytes to make changes to your device. If this happens, you should click “Yes” to continue with the installation.
    Malwarebytes User Account Control Prompt
  3. When the Malwarebytes installation begins, you will see the Malwarebytes Setup Wizard which will guide you through the installation process.
    Setup Malwarebytes installer
    To install Malwarebytes on your machine, keep following the prompts by clicking the “Next” button.
    Completing the Malwarebytes Setup Wizard
  4. Once installed, Malwarebytes will automatically start and update the antivirus database. To start a system scan you can click on the “Scan Now” button.
    Perform a system scan with Malwarebytes
  5. Malwarebytes will now start scanning your computer for malicious programs.
    This process can take a few minutes, so we suggest you do something else and periodically check on the status of the scan to see when it is finished.
    Malwarebytes scanning for malware
  6. When the scan has completed, you will be presented with a screen showing the malware infections that Malwarebytes has detected.
    To remove the malicious programs that Malwarebytes has found, click on the “Quarantine Selected” button.
    Malwarebytes Quarantine Selected
  7. Malwarebytes will now quarantine all the malicious files and registry keys that it has found.
    To complete the malware removal process, Malwarebytes may ask you to restart your computer.
    Malwarebytes removing malware from computer
    When the malware removal process is complete, you can close Malwarebytes and continue with the rest of the instructions.

STEP 4: Use HitmanPro to Scan for Malware and Unwanted Programs

HitmanPro can find and remove malware, adware, bots, and other threats that even the best antivirus suite can oftentimes miss. HitmanPro is designed to run alongside your antivirus suite, firewall, and other security tools.

  1. You can download HitmanPro from the below link:
    HITMANPRO DOWNLOAD LINK (This link will open a new web page from where you can download “HitmanPro”)
  2. When HitmanPro has finished downloading, double-click on the “hitmanpro” file to install this program on your computer.
    HitmanPro icon
    You may be presented with an User Account Control pop-up asking if you want to allow HitmanPro to make changes to your device. If this happens, you should click “Yes” to continue with the installation.
    HitmanPro User Account Control Pop-up
  3. When the program starts you will be presented with the start screen as shown below. Now click on the Next button to continue with the scan process.
    HitmanPro setup process
  4. HitmanPro will now begin to scan your computer for malware.
    HitmanPro scanning for Incognito Start Button virus
  5. When it has finished it will display a list of all the malware that the program found as shown in the image below. Click on the “Next” button, to remove malware.
    HitmanPro detected malware
  6. Click on the “Activate free license” button to begin the free 30 days trial, and remove all the malicious files from your computer.
    Activate HitmanPro to remove malware
    When the process is complete, you can close HitmanPro and continue with the rest of the instructions.

STEP 5: Double-check for malicious programs with Zemana AntiMalware Portable

Zemana AntiMalware Portable is a free utility that will scan your computer for the Incognito Start Button adware and other malicious programs.

  1. You can download Zemana AntiMalware Portable from the below link:
    ZEMANA ANTIMALWARE PORTABLE DOWNLOAD LINK (This link will open a new web page from where you can download “Zemana AntiMalware Portable”)
  2. Double-click on the file named “Zemana.AntiMalware.Portable” to perform a system scan with Zemana AntiMalware Free.
    Zemana AntiMalware portable
    You may be presented with a User Account Control dialog asking you if you want to run this program. If this happens, you should click “Yes” to allow Zemana AntiMalware to run.
    Zemana AntiMalware User Account Control
  3. When Zemana AntiMalware will start, click on the “Scan” button to perform a system scan.
    Zemana AntiMalware Free Scan
  4. Zemana AntiMalware will now scan your computer for malicious programs. This process can take up to 10 minutes.
    Zemana AntiMalware scanning for virus
  5. When Zemana has finished finished scanning it will show a screen that displays any malware that has been detected. To remove all the malicious files, click on the “Next” button.
    Zemana AntiMalware Removing Incognito Start Button Virus
    Zemana AntiMalware will now start to remove all the malicious programs from your computer. When the process is complete, you can close Zemana AntiMalware and continue with the rest of the instructions.

The Incognito Start Button Chrome Extension should now be removed from your browser . If you are still experiencing problems while trying to remove Incognito Start Button extension from your web browser, please do one of the following:

How to Stay Safe Online

Here are 10 basic security tips to help you avoid malware and protect your device:

  1. Use a good antivirus and keep it up-to-date.

    Shield Guide

    It's essential to use a good quality antivirus and keep it up-to-date to stay ahead of the latest cyber threats. We are huge fans of Malwarebytes Premium and use it on all of our devices, including Windows and Mac computers as well as our mobile devices. Malwarebytes sits beside your traditional antivirus, filling in any gaps in its defenses, and providing extra protection against sneakier security threats.

  2. Keep software and operating systems up-to-date.

    updates-guide

    Keep your operating system and apps up to date. Whenever an update is released for your device, download and install it right away. These updates often include security fixes, vulnerability patches, and other necessary maintenance.

  3. Be careful when installing programs and apps.

    install guide

    Pay close attention to installation screens and license agreements when installing software. Custom or advanced installation options will often disclose any third-party software that is also being installed. Take great care in every stage of the process and make sure you know what it is you're agreeing to before you click "Next."

  4. Install an ad blocker.

    Ad Blocker

    Use a browser-based content blocker, like AdGuard. Content blockers help stop malicious ads, Trojans, phishing, and other undesirable content that an antivirus product alone may not stop.

  5. Be careful what you download.

    Trojan Horse

    A top goal of cybercriminals is to trick you into downloading malware—programs or apps that carry malware or try to steal information. This malware can be disguised as an app: anything from a popular game to something that checks traffic or the weather.

  6. Be alert for people trying to trick you.

    warning sign

    Whether it's your email, phone, messenger, or other applications, always be alert and on guard for someone trying to trick you into clicking on links or replying to messages. Remember that it's easy to spoof phone numbers, so a familiar name or number doesn't make messages more trustworthy.

  7. Back up your data.

    backup sign

    Back up your data frequently and check that your backup data can be restored. You can do this manually on an external HDD/USB stick, or automatically using backup software. This is also the best way to counter ransomware. Never connect the backup drive to a computer if you suspect that the computer is infected with malware.

  8. Choose strong passwords.

    lock sign

    Use strong and unique passwords for each of your accounts. Avoid using personal information or easily guessable words in your passwords. Enable two-factor authentication (2FA) on your accounts whenever possible.

  9. Be careful where you click.

    cursor sign

    Be cautious when clicking on links or downloading attachments from unknown sources. These could potentially contain malware or phishing scams.

  10. Don't use pirated software.

    Shady Guide

    Avoid using Peer-to-Peer (P2P) file-sharing programs, keygens, cracks, and other pirated software that can often compromise your data, privacy, or both.

To avoid potential dangers on the internet, it's important to follow these 10 basic safety rules. By doing so, you can protect yourself from many of the unpleasant surprises that can arise when using the web.