One may argue the full virtualization features and Kiosk are handy features, however those are exactly features I do not need.
For example for my needs I only need AV component, perhaps a web filter, a BB and thats it.
Now having all those features of CIS 6 to a beginner user might become a bit trivial, although it is just a matter of time for guides to be updated.
Hell, I even thought of going MSE route, which I once said I would never touch it again.
ESET UI didn't change much either compared to version 5 and idle scan was switched off by default when I test ran it.
I could actually write an essay on each single products and list the features I find it unecessary for me or even an average user and the result would be stripping down the security softwares to bare minimal if they didn't have an AV version with less features.