- Aug 30, 2012
- 6,598
Marketing and commercialization of own products is nothing new, as AVs in the past used the good old line "100% detection", and they kinda didn't lie, as the product catches 2 malware out of 2 samples, but it's not either the truth as it was said in the obvious context that average user may think and/or can be fooled to think that this product will protect it 100% of the time.
Many companies use some kind of Machine Learning and call it Artificial Intelligence as it sounds cooler, and unfortunately, it sounds like you don't have to have intelligence or brains, as there is an artificial one that will make decisions for you. As far as I can tell, only a few big companies like Microsoft, Google (Alpha Lella Chess Zero), IBM can do a real business with this, as they have enough power to do it and enough data to feed the monster.
It's easy (it's not really easy, but extremely hard) to make an AI that will play chess, you teach it with rules, teach it basic and advanced reward/punishment motivation systems and let it play with itself to infinity.
Malware doesn't play by the rules, so using AI against it, is or will be our big achievement.
Many companies use some kind of Machine Learning and call it Artificial Intelligence as it sounds cooler, and unfortunately, it sounds like you don't have to have intelligence or brains, as there is an artificial one that will make decisions for you. As far as I can tell, only a few big companies like Microsoft, Google (Alpha Lella Chess Zero), IBM can do a real business with this, as they have enough power to do it and enough data to feed the monster.
It's easy (it's not really easy, but extremely hard) to make an AI that will play chess, you teach it with rules, teach it basic and advanced reward/punishment motivation systems and let it play with itself to infinity.
Malware doesn't play by the rules, so using AI against it, is or will be our big achievement.