I'd like to add my 2 cents.
To properly understand the product, you need to run it for some time (not days). I've done it so here we go.
Installer is quite fast now. While initial install is fast, it still takes some minutes (or around 10, depending on system) for it to download and install all components and virus databases (F-Secure's and Bitdefender's). Bitdefender's one (Aquarius) is the biggest one and takes quite some time to download/install. Still, I can live with it.
Protection wise? Quite good. Lacks here and there, but overall as seen from the HUB, it really shines against ransomware and other really malicious attacks. DeepGuard does its job. I think I was able to infect it with ransomware only twice during all the time I have been testing it. Sometimes there are leftovers of infections, but overall, it does quite good job. Add web protection and you should be good to go.
UI: I kinda like it. Not many options, clean and simple. Really depends on personal preferences.
Performance? Top notch. Really solid contender here. Been hopping between Avast/F-Secure/Bitdefender Free and to tell the truth, latter two seem to beat avast somehow... Not sure how, but I feel lighter with those installed.
Add the privacy part and you got a really good antivirus. Rather expensive for my taste, but good overall
Minuses?
I don't like that they do not release Hydra/DeepGuard/Gemini updates at weekend... or is it just me?