Impressive!
I hope it isn't just hot air, however, being a long-time user of K7, I've clearly seen improvements, which I cannot say about the product it replaced, which I was using mainly because of it's VPN. They simply added detections, or did rely on their 3rd-party signatures (though updates were broken from time to time, and well documented on their forum). They never replied to any submission, feedback in their forum was mainly provided by users. I don't want to flame / rant about, I think it is clear which product I'm talking about, and I see it dying with the current transformation, which is a pity.