Well I'm confused!
The title is a bit misleading, surely it should be "Your preferred..." because you're asking us which we use and favor. If the votes here are an indication of what users think is BEST, well I'll only discover that after I've voted (haven't done that yet)
Anyhow, since WOT was no longer recommended, I went in search of a replacement, and chose Bitdefender, simply because I didn't know any better. It's never responded to a website, it just sits there (looking pretty lol), so as far as being any good, I couldn't really say. It seems to be popular here against phishing sites. Avira (and Adguard) seems to be popular against malware.
How about running both Avira (or Adguard) with Bitdefender?
Haven't voted cause I don't know which one is best!
Please allow me to further contribute to my own confusion
, a Web Reputation plugin and a website malware blocker (Avira, Adguard), aren't they two different things?